HÄAGEN-DAZS - European Union Trademark Information

The trademark application for HÄAGEN-DAZS was filed on May 18, 2011, with 4 designated Nice Classes under EUTM trademark no. 009978181. The trademark was successfully registered on October 20, 2011.

Trademark holder General Mills Marketing, Inc. was represented by GEVERS (EUIPO registered representative, ID no. 10580).

No oppositions were raised during the publication period (90 days starting July 13, 2011).

Current trademark registration will expire on May 18, 2021.

Trademark Name HÄAGEN-DAZS Trademark No. 009978181
Type Figurative Status Registered
Filling Date May 18, 2011 Registration Date October 20, 2011
NICE Classes 29, 30, 32, 43 Basis EUTM
Reference 3144261 Status Date October 24, 2011
Owner Information
Owner General Mills Marketing, Inc.
Owner ID 178271
Legal Status Legal entity
Country US
Address General Mills Marketing, Inc.
Number One General Mills Boulevard
P.O.B. 1113
Minneapolis, Minnesota 55440
Representative Information
Representative GEVERS
Representative ID 10580
Legal Status Legal person
Country BE
Address GEVERS
Brussels Airport Business Park
Holidaystraat, 5
B-1831 Diegem
NICE CLASS Descriptions
Class Class Description
Foods - Dairy, Meat, Fish, Processed & Preserved Foods

Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats; dairy products, yogurt.

Foods - Spices, Bakery Goods, Ice, Confectionery

Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice; ice cream, frozen confections and ice cream made with yogurt, sorbet, sherbet, ice cream bars and frozen yogurt bars, frozen dessert cakes made with ice cream.

Beer, Ales, Soft Drinks, Carbonated Waters

Beers; mineral and aerated waters and other non-alcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages; beverages made with ice cream and/or fruits.

Services for providing food and drink; temporary accommodations.

Services for providing food and drink; temporary accommodation; restaurant services, namely the preparation and serving of ice cream and other dairy products, ice cream cakes, pastries, coffee, teas and carbonated beverages for on and off premises consumption; ice cream shop services.

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