HARLEY PUB | Decision 2764200
Date Published: Oct 22, 2017
OPPOSITION DIVISION
OPPOSITION No B 2 764 200
H-D U.S.A., LLC, 3700 West Juneau Avenue, Milwaukee, Wisconsin 53208, United
States of America (opponent), represented by Čermák a Spol., Elišky Peškové 15,
150 00 Praha 5, Czech Republic (professional representative)
a g a i n s t
Panhead s.r.o., Dr. E. Beneše 512, 765 02 Otrokovice, Czech Republic (applicant),
represented by  Zdeněk Kučera, Dlouhá  207,  763   15   Slušovice,  Czech Republic
(professional representative).
On 18/10/2017, the Opposition Division takes the following
DECISION:
1. Opposition No B 2 764 200 is upheld for all the contested goods and services.
2. European Union trade mark application No 15 146 046 is rejected in its entirety.
3. The applicant bears the costs, fixed at EUR 620.
REASONS
The opponent filed an opposition against all the goods and services of European
Union trade mark application No 15 146 046 for the word mark ‘HARLEY PUB’. The
opposition   is  based   on,  inter   alia,   European   Union  trade   mark   registrations
No 662 148 and No 3 530 219 both for the word mark ‘HARLEY’. As regards these
European   Union   trade   mark   registrations,   the   opponent   invoked   Article 8(1)
(b) EUTMR.
PRELIMINARY REMARKS
As from 01/10/2017, Regulation (EC) No 207/2009 and Regulation (EC) No 2868/95
have   been   repealed   and   replaced   by   Regulation   (EU)   2017/1001   (codification),
Delegated   Regulation   (EU)   2017/1430   and   Implementing   Regulation   (EU)
2017/1431,   subject   to   certain   transitional   provisions.   All   the   references   in   this
decision to the EUTMR, EUTMDR and EUTMIR shall be understood as references to
the Regulations currently in force, except where expressly indicated otherwise.
LIKELIHOOD OF CONFUSION — ARTICLE 8(1)(b) EUTMR
A likelihood of confusion exists if there is a risk that the public might believe that the
goods or services in question, under  the assumption that they  bear the marks in
question,   come   from   the   same   undertaking   or,   as   the   case   may   be,   from
economically linked undertakings. Whether a likelihood of confusion exists depends
on   the   appreciation   in   a   global   assessment   of   several   factors,   which   are
interdependent. These factors include the similarity of the signs, the similarity of the
goods   and   services,   the   distinctiveness   of   the   earlier   mark,   the   distinctive   and
dominant elements of the conflicting signs, and the relevant public.
Decision on Opposition No B 2 764 200 page: 2 of 9
The   opposition   is   based   on   more   than   one   earlier   trade   mark.  The   Opposition
Division   finds   it   appropriate   to   first   examine   the   opposition   in   relation   to   the
opponent’s European Union trade mark registrations No 662 148 and No 3 530 219.
a) The goods and services
The goods and services on which the opposition is based are the following:
1) European Union trade mark registration No 662 148, earlier trade mark 1)
Class 16:  Paper, cardboard and goods made from these materials not included in
other  classes,   stationery,  books,   bookbinding  material,  bumper stickers,
checkbook   covers,   playing   cards,   calendars,   decalcomanias,   stickers,
photo   albums,   posters,   typewriters,   office   requisites   (except   furniture),
binders, notebooks, printed publications and printed matter, road atlases,
service   manuals   for   motorcycles,   parts   catalogs   for   motorcycles,
accessory catalogs and lists instruction books and handbooks, greeting
cards,   banners   relating   to   motorcycling,   note   paper,   pens   and   pencils,
paper   hats,   paper   table   covers,   paper   napkins,   photographs,   pictures,
artists’  materials,   paint   brushes,   adhesives   for   stationery   or   household
purposes, and bags of paper or plastic for wrapping and packing.
2) European Union trade mark registration No 3 530 219, earlier trade mark 2)
Class 21:  Household or kitchen utensils  and  containers (not of precious metal or
coated therewith); combs and sponges; brushes (except paint brushes);
brush-making   materials;   articles   for   cleaning   purposes;   steelwool;
unworked or semi-worked glass (except glass used in building); glassware,
porcelain and earthenware not included in other classes; polishing cloths,
sponges (scouring),  bottle   openers, ice buckets,  mugs, bowls, brushes,
cake models, candle extinguishers not of precious metal, candle holders
not of precious metal, cake models, chamois leather of cleaning, china
ornaments,  cleaning rags   (cloth),  cloths  for  cleaning,   plates,  decanters,
coasters (not made of paper), coolers, corkscrews, glassware, cups (not of
precious metal), soap dishes, soap dispensers, drinking flasks, trash cans,
polishing gloves, pottery, salt and pepper shakers (not of precious metal),
figurines of porcelain, terra-cotta or glass, tableware, tankards.
Class 43: Services   for   providing   food   and   drink;   temporary   accommodation;
restaurant   and   bar   services,   cafes,   cafeterias,   canteen   services,   hotel
services, motel services, providing temporary   housing   accommodations,
procuring board and idling to guests, in particular running restaurants and
bars; provision of information regarding meals and lodging for motorcycle
tours.
The contested goods and services are the following:
Class 16:  Magazines   [periodicals]; printed   matter;  periodicals;  books;   bookbinding
material; photographs; postcards; stationery shop articles; mats for beer
glasses; packaging of paper and plastic for packaging beer.
Class 21: Kitchen   utensils;   devices   and   containers;   dinner   sets;   food   serving
combinations; plates; tableware of stainless steel, porcelain, kitchenware
glass,   ceramics   and   plastics;   pilsner   drinking   glasses;   goods   of   glass,
Decision on Opposition No B 2 764 200 page: 3 of 9
porcelain  and  ceramics  for   kitchen  use   and  for   use  in  restaurants  and
canteens.
Class 32:  Beer; light beers and lagers; flavored beers; mineral and aerated waters
and non-alcoholic drinks and beverages; syrups and other preparations for
making   beverages;   juices;   fruit   juices   and   fruit   juice   beverages,   non-
alcoholic   (unfermented);   fruit   juice;   aerated   fruit   beverages
(dealcoholised); aerated fruit juice beverages.
Class 43:  Services   for providing  food  and  drink;  accommodation bureaux  [hotels,
boarding houses]; hotel services; guesthouses; restaurants; bar services;
cafés; wine bar services; ice cream parlours; snack-bars; cafetarias; self-
service   restaurants;   mass   catering;   operating   recreation   facilities   and
camps; providing of refreshments.
The relevant factors relating to the comparison of the goods or services include, inter
alia, the nature and purpose of the goods or services, the distribution channels, the
sales outlets, the producers, the method of use and whether they are in competition
with each other or complementary to each other.
Contested goods in Class 16
Books; bookbinding material; stationery shop   articles;  printed matter; photographs
are  identically  contained   in   the   applicant’s   list   of   goods   and   services   and   the
opponent’s   list   of   goods   for   which   earlier   trade   mark 1)   is   registered   (including
synonyms).
The   contested  magazines   [periodicals];   periodicals  are   included   in   the   broad
categories of the opponent’s printed publications and printed matter  of earlier trade
mark 1). Therefore, they are identical.
The contested  postcards  include, as a broader  category,  the opponent’s  greeting
cards of earlier trade mark 1). Since the Opposition Division cannot dissect ex officio
the   broad   category  of  the  contested  goods,   they  are   considered  identical  to   the
opponent’s goods.
The contested  packaging of paper and plastic for packaging beer  overlap with the
opponent’s bags of paper or plastic for wrapping and packing of earlier trade mark 1).
Therefore, they are identical.
The  contested  mats  for  beer  glasses  and  the  opponent’s  coasters  (not   made   of
paper)  in   Class 21  for   which   earlier   trade   mark 2)   is   registered  have   the   same
purpose, as they function as small mats for bottles or glasses; therefore, they have
the same method of use, are distributed through the same distribution channels and
are sold in the same outlets to the same consumer circles. They may be produced by
the same companies; moreover, they are in competition with each other. For these
reasons, they are similar to a high degree.
Contested goods in Class 21
Plates are identically contained in the applicant’s list of goods and services and the
opponent’s list of goods and services for which earlier trade mark 2) is registered.
The   contested  kitchen   utensils;   devices   and   containers  include,   as   broader
categories,  the  opponent’s  household   or   kitchen   utensils   and   containers   (not   of
Decision on Opposition No B 2 764 200 page: 4 of 9
precious metal or coated therewith)  of earlier trade mark 2). Since the Opposition
Division cannot dissect ex officio the broad categories of the contested goods, they
are considered identical to the opponent’s goods.
The contested tableware of stainless steel  is included in the broad category of the
opponent’s tableware of earlier trade mark 2). Therefore, they are identical.
The  contested  dinner   sets;   food   serving  combinations;  porcelain;  pilsner  drinking
glasses  are included in the broad category of  the opponent’s  tableware  of earlier
trade mark 2). Therefore, they are identical.
The contested kitchenware glass, ceramics; goods of glass, porcelain and ceramics
for kitchen use and for use in restaurants and canteens  are included in the broad
categories of, or overlap with, the opponent’s glassware, porcelain and earthenware
not included in other classes of earlier trade mark 2). Therefore, they are identical.
The contested  kitchenware  plastics  include, as a broader category, the opponent’s
household   or   kitchen   utensils   and   containers   (not   of   precious   metal   or   coated
therewith) of earlier trade mark 2). Since the Opposition Division cannot dissect  ex
officio the broad category of the contested goods, they are considered identical to the
opponent’s goods.
Contested goods in Class 32
The  contested  beer;   light   beers   and  lagers;   flavored beers;   mineral   and  aerated
waters and non-alcoholic drinks and beverages; syrups and other preparations for
making   beverages;   juices;   fruit   juices   and   fruit   juice   beverages,   non-alcoholic
(unfermented); fruit juice; aerated fruit beverages (dealcoholised); aerated fruit juice
beverages and the opponent’s services for providing food and drink of  earlier trade
mark 2)   differ   fundamentally   in   their   natures   (intangible   services   versus   tangible
goods);   however,   they   are   closely   related   to   each   other,   since   they   can   be
complementary. It is essential for establishments where food and drinks are provided,
such as bars, pubs and restaurants, to provide goods such as the contested goods to
their customers. In these circumstances, it is clear that the contested goods and the
opponent’s   services   have   the   same   distribution   channels   and   providers.
Consequently, they are similar to a low degree.
Contested services in Class 43
Services for providing food and drink; restaurants; bar services; cafés; cafeterias are
identically contained in the applicant’s list of goods and services and the opponent’s
list of goods and services for which earlier trade mark 2) is registered.
The   contested  mass   catering;   providing   of   refreshments;   ice   cream   parlours  are
included in the broad category of the opponent’s services for providing food and drink
of earlier trade mark 2). Therefore, they are identical.
The contested self-service restaurants; wine bar services; snack-bars are included in
the broad category of the opponent’s  restaurant and bar services  of earlier trade
mark 2). Therefore, they are identical.
The contested  accommodation  bureaux   [hotels, boarding houses];   hotel   services;
guesthouses; operating camps are included in the broad category of the opponent’s
temporary accommodation of earlier trade mark 2). Therefore, they are identical.
Decision on Opposition No B 2 764 200 page: 5 of 9
The contested  operating recreation   facilities  and the opponent’s  hotel   services  of
earlier   trade   mark 2)   have   some   commonalities.   It   is   common   for   hotel
establishments to have facilities for hotel guests to undertake various activities for
enjoyment and leisure, such as swimming pools, saunas or tennis courts (and some
other facilities for other sport activities). Therefore,  these services have the same
provider and  distribution channels,  as  they  are   usually rendered   within the same
establishments   and   are   provided   to   the   same   consumers.   Therefore,   they   are
considered similar to a low degree.
b) Relevant public — degree of attention
The   average   consumer   of   the   category  of   products   concerned   is   deemed   to   be
reasonably well informed and reasonably observant and circumspect. It should also
be borne in mind that the average consumer’s degree of attention is likely to vary
according to the category of goods or services in question.
In the present case, the goods and services found to be identical or similar to various
degrees are directed at the public at large and also at the professional public. Some
of the goods and services at issue are specialised goods (e.g. the contested goods
of  glass,  porcelain and  ceramics   for  kitchen  use   and  for   use  in  restaurants  and
canteens  in   Class 21)   and   services  (e.g.  services   for   providing   food   and   drink;
restaurants;   bar   services;   cafés;   cafeterias  in   Class 43)  directed   at   business
customers with specific professional knowledge or expertise.
In the present case, the degree of attention of the relevant public is deemed to be
average.
c) The signs
HARLEY HARLEY PUB
Earlier trade marks 1) and 2) Contested sign
The relevant territory is the European Union.
The global appreciation of the visual, aural or conceptual similarity of the marks in
question must be based on the overall impression given by the marks, bearing in
mind, in particular, their distinctive and dominant components (11/11/1997, C-251/95,
Sabèl, EU:C:1997:528, § 23).
The   unitary   character   of   the   European   Union   trade  mark   means   that   an   earlier
European Union trade mark can be relied on in opposition proceedings against any
application for   registration of a  European  Union  trade   mark that  would   adversely
affect the protection of the first mark, even if only in relation to the perception of
consumers   in   part   of   the   European   Union   (18/09/2008,   C-514/06 P,  Armafoam,
EU:C:2008:511,  § 57).   Therefore,   a   likelihood   of   confusion   for   only   part   of   the
relevant public of the European Union is sufficient to reject the contested application.
The word ‘HARLEY’, which the earlier trade marks and the contested sign have in
common, is meaningful in certain territories, for example in those countries where
Decision on Opposition No B 2 764 200 page: 6 of 9
English   is   understood.   It   will   be   associated   by  the   English-speaking   part   of   the
European Union public with a family or given name of British origin.  Consequently,
the Opposition Division finds it appropriate to focus the comparison of the signs on
the English-speaking part of the public, as for this part of the European Union public
this element is associated with a concept.
The   element   ‘HARLEY’  of   the   earlier   word   marks   is   not   descriptive,   allusive   or
otherwise weak for the relevant goods and services; therefore, it is distinctive. This
element in the contested sign is also distinctive, as it has no connotations in relation
to the goods and services in question.
The other English word, ‘PUB’, of the contested sign is meaningful not only for the
English-speaking public but also for all consumers within the whole European Union,
due to its common use in relation to establishments where beer and other drinks, and
sometimes also food, are sold.
The element ‘PUB’ of the contested  word mark will bring to consumers’ minds the
concept mentioned above and, because the relevant goods and services are, inter
alia, kitchenware and tableware, also for use in restaurants and bars, in Class 21,
and beer, mineral and aerated waters and other non-alcoholic drinks and beverages,
services for providing food and drink and accommodation bureaux in Class 43, this
element   is   weak   or   non-distinctive   for   these   types   of   goods   and   services.
Consequently, the other word in the contested sign, namely ‘HARLEY’, must be seen
as, if not the only distinctive element, at least the most distinctive element in the
contested   sign,   depending   on   whether   the   element   ‘PUB’   is   considered   non-
distinctive or weak for the relevant goods and services.
Consumers generally tend to focus on the beginning of a sign when they encounter a
trade mark. This is because the public reads from left to right, which makes the part
placed at the left of the sign (the initial part) the one that first catches the attention of
the reader.
Visually and aurally, the signs coincide in (the sound of) the word ‘HARLEY’, which
is wholly reproduced in the first part of the contested sign. However, they differ in the
additional   (sound   of   the)   word   ‘PUB’,   which   is  weak   or   non-distinctive   in   the
contested sign and not present in the earlier marks.
Therefore, the signs are visually and aurally similar to a high degree.
Conceptually, reference is made to the previous assertions concerning the semantic
content  conveyed  by  the marks.  The  signs  coincide  in   the concept  of  the   name
‘HARLEY’; however, the contested sign also includes the word ‘PUB’, which is weak
or non-distinctive in relation to some of the relevant goods and services. Therefore,
the signs are conceptually highly similar.
As the signs have been found similar in at least one aspect of the comparison, the
examination of likelihood of confusion will proceed.
d) Distinctiveness of the earlier marks
The distinctiveness of the earlier trade marks is one of the factors to be taken into
account in the global assessment of likelihood of confusion.
Decision on Opposition No B 2 764 200 page: 7 of 9
According to the opponent, the earlier trade marks have been extensively used and
enjoy   an   enhanced   scope   of   protection.   However,   for   reasons   of   procedural
economy, the evidence filed by the opponent to prove this claim does not have to be
assessed in the present case (see below in ‘Global assessment’).
Consequently, the assessment of the distinctiveness of the earlier marks will rest on
their distinctiveness per se. In the present case, the earlier trade marks, when taken
as a whole, have no meaning for any of the goods and services in question from the
perspective of the public in the relevant territory. Therefore, the distinctiveness of the
earlier marks must be seen as normal.
e) Global assessment, other arguments and conclusion
Likelihood of confusion covers situations where the consumer directly confuses the
trade marks themselves, or where the consumer makes a connection between the
conflicting signs and assumes that the goods/services covered are from the same or
economically linked undertakings.
Evaluating   likelihood   of   confusion   implies   some  interdependence  between   the
relevant factors  and, in particular, a similarity between the marks and between the
goods   or   services.   Therefore,   a   lesser   degree   of   similarity   between   goods   and
services may be offset by a greater degree of similarity between the marks and vice
versa (29/09/1998, C-39/97, Canon, EU:C:1998:442, § 17).
For the purposes of the assessment of global appreciation, the average consumer of
the category of products concerned is deemed to be reasonably well informed and
reasonably observant and circumspect. However, account should be taken of the fact
that   average   consumers   rarely   have   the   chance   to   make   a   direct   comparison
between   different   marks,   but   must   trust   in   their   imperfect   recollection   of   them
(22/06/1999, C-342/97, Lloyd Schuhfabrik, EU:C:1999:323). In the present case, due
to the   types of goods  and  services   in question,  which may demand  professional
knowledge and expertise, the relevant public consists of both general and business
consumers whose degree of attention is considered average.
In   the   present   case,   the   goods   and   services   are   identical   or   similar   to   various
degrees. The earlier trade marks are examined as if they have a normal degree of
distinctiveness,  as  they cover  goods  and   services  that  are   identical  or   similar   to
various degrees to the contested goods and services, and, in such circumstances, a
normal degree of inherent distinctiveness in sufficient to find a likelihood of confusion,
bearing in mind the remaining  factors relevant to  the present case, which are as
follows.
The signs are visually, aurally and conceptually similar to a high degree due to the
inclusion   of   the   sole   verbal  element   ‘HARLEY’ of   the   earlier   trade   marks   in   the
contested sign. As this coinciding element is coupled with the weak or non-distinctive
word ‘PUB’ in the contested sign and is the initial and distinctive element, it will be
retained in consumers’ minds and will be the element referred to when encountering
the signs. The overall evaluation of the relevant factors shows that the contested sign
and   the   earlier   trade   marks   have   commonalities   on   all   levels   (visual,   aural   and
conceptual) and this is not affected by the degree of similarity between the goods
and services, which is quite high.
Decision on Opposition No B 2 764 200 page: 8 of 9
In   the   present   case,   the   coincidences   in   the   signs   are   quite   obvious   and   any
differences relate to only the weak or non-distinctive second element, ‘PUB’, in the
contested sign.
Therefore,   it   is   highly   conceivable   that   the   relevant   consumer   will   perceive   the
contested   mark  as   a   sub-brand,   a   variation   of   the   earlier   mark,   configured   in  a
different   way   according   to   the   type   of   goods   or   services   that   it   designates
(23/10/2002, T-104/01, Fifties, EU:T:2002:262, § 49).
Considering   all   the  above,   there   is   a   likelihood   of   confusion   on   the   part   of   the
English-speaking part of the public. As stated above in section c) of this decision, a
likelihood of confusion for only part of the relevant public of the European Union is
sufficient to reject the contested application.
Therefore, the opposition is well founded on the basis of the opponent’s European
Union   trade   mark   registrations  No 662 148   and   No 3 530 219.  It   follows   that   the
contested sign must be rejected for all the contested goods and services.
Since the opposition   is   successful on  the  basis of the  inherent  distinctiveness of
earlier trade marks 1) and 2), there is no need to assess the enhanced degree of
distinctiveness of the opposing marks due to their extensive use as claimed by the
opponent.   The   result   would   be   the   same   even   if   the   earlier   marks   enjoyed   an
enhanced degree of distinctiveness.
As earlier trade marks 1) and 2) lead to the success of the opposition and to the
rejection   of   the   contested   sign   for  all   the  goods   and   services   against   which   the
opposition was directed, there is no need to examine the other earlier rights invoked
by the opponent (16/09/2004, T-342/02, Moser Grupo Media, S.L., EU:T:2004:268);
likewise, there is no need to further examine the other grounds of the opposition,
namely Article 8(5) EUTMR invoked in relation to some of the earlier rights.
COSTS
According to Article 109(1) EUTMR, the losing party in opposition proceedings must
bear the fees and costs incurred by the other party.
Since the applicant is the losing party, it must bear the opposition fee as well as the
costs incurred by the opponent in the course of these proceedings.
According to Article 109(1)   and  (7) EUTMR  and  Article 18(1)(c)(i) EUTMIR   (former
Rule 94(3)  and  (6)   and   Rule 94(7)(d)(i) EUTMIR,   in  force before  01/10/2017),  the
costs   to   be   paid   to   the   opponent   are   the   opposition   fee   and   the   costs   of
representation, which are to be fixed on the basis of the maximum rate set therein.
Decision on Opposition No B 2 764 200 page: 9 of 9
The Opposition Division
Andrea VALISA Birgit FILTENBORG  Michele M.
BENEDETTI-ALOISI
According to Article 67 EUTMR, any party adversely affected by this decision has a
right to appeal against this decision. According to Article 68 EUTMR, notice of appeal
must be filed in writing at the Office within two months of the date of notification of
this decision. It must be filed in the language of the proceedings in which the decision
subject to appeal was taken. Furthermore, a written statement of the grounds for
appeal must be filed within four months of the same date. The notice of appeal will be
deemed to have been filed only when the appeal fee of EUR 720 has been paid.
The   amount   determined   in   the   fixation   of   the  costs  may   only   be   reviewed   by a
decision of the Opposition Division on request. According to Article 109(8) EUTMR
(former Rule 94(4) EUTMIR, in  force before 01/10/2017), such  a request must be
filed within one month of the date of notification of this fixation of costs and will be
deemed   to   have   been   filed   only   when   the   review   fee   of   EUR 100
(Annex I A(33) EUTMR) has been paid.