LOTO | Decision 2788068
Date Published: Oct 22, 2017
OPPOSITION DIVISION
OPPOSITION No B 2 788 068
Lotos   Goldbrillen   GmbH,   Mulde   15,   75239   Eisingen,   Germany  (opponent),
represented by  Rechtsanwälte Schindhelm & Pfisterer, Weiherstr.  2 – 4, 75173
Pforzheim, Germany (professional representative)
a g a i n s t
Loto   Preziosi   S.P.A.,   Via   del   Gavardello   57,   52100   Arezzo,   Italy   (holder),
represented by Simone Fabbriciani, Piazza Guido Monaco 11, 52100 Arezzo, Italy
(professional representative).
On 20/10/2017, the Opposition Division takes the following
DECISION:
1. Opposition   No B 2 788 068  is   partially   upheld,   namely   for   the   following
contested goods and services:
Class 14: Jewellery   articles,   namely:   rings,   bracelets,   chains,   brooches,
keyrings,   necklaces,   tie-pins,   cuff-links,   medals,   coins,   earrings,
ornaments, pins; jewelry boxes; precious stones;   precious metals;
goods   in   precious   metals   or   coated   therewith   namely,   jewellery;
except for clocks and watches.
Class 37: Repair of jewellery articles; remounting of jewellery.
Class 42: Jewellery design services.
2. International registration No 1 302 997  is refused protection in respect of the
European Union for all of the above goods and services. It may proceed for the
remaining services.
3. Each party bears its own costs.
REASONS
The opponent filed an opposition against all the goods and services of international
registration designating the European Union No 1 302 997 for the word mark ‘LOTO’.
The opposition is based on European Union trade mark registration No 610 642 for
the word mark ‘LOTOS’. The opponent invoked Article 8(1)(b) EUTMR.
Preliminary remark
As from 01/10/2017, Regulation (EC) No 207/2009 and Regulation (EC) No 2868/95
have   been   repealed   and   replaced   by   Regulation   (EU)   2017/1001   (codification),
Delegated   Regulation   (EU)   2017/1430   and   Implementing   Regulation   (EU)
2017/1431,   subject   to   certain   transitional   provisions.   All   the   references   in   this
Decision on Opposition No B 2 788 068 page: 2 of 7
decision to the EUTMR, EUTMDR and EUTMIR shall be understood as references to
the Regulations currently in force, except where expressly indicated otherwise.
LIKELIHOOD OF CONFUSION — ARTICLE 8(1)(b) EUTMR
A likelihood of confusion exists if there is a risk that the public might believe that the
goods  or services in question, under the  assumption that they bear the  marks in
question,   come   from   the   same   undertaking   or,   as   the   case   may   be,   from
economically linked undertakings. Whether a likelihood of confusion exists depends
on   the   appreciation   in   a   global   assessment   of   several   factors,   which   are
interdependent. These factors include the similarity of the signs, the similarity of the
goods   and   services,   the   distinctiveness   of   the   earlier   mark,   the   distinctive   and
dominant elements of the conflicting signs, and the relevant public.
a) The goods and services
The goods on which the opposition is based are the following:
Class 9:  Optical   apparatus   and   instruments;   spectacles;   spectacle   frames,   in
particular   of   metal;   parts   and   components   for   the   aforesaid   goods,
included in class 9.
Class 14: Precious metals and their alloys and goods of precious metals or coated
therewith   (included   in   class   14);   jewellery,   precious   stones;   parts   and
fittings for the aforesaid goods, included in class 14.
Class 18: Leather   and   imitations   of   leather,   and   goods   made   of   these   materials
(included in class 18); trunks and travelling bags; umbrellas, parasols and
walking sticks; saddlery; parts and fittings for the aforesaid goods, included
in class 18.
The contested goods and services are the following:
Class 14: Jewellery   articles,   namely:   rings,   bracelets,   chains,   brooches,   keyrings,
necklaces,   tie-pins,  cuff-links,  medals,   coins,   earrings,  ornaments,  pins;
jewelry boxes; precious stones; precious metals; goods in precious metals
or coated therewith namely, jewellery; except for clocks and watches.
Class 37: Repair of jewellery articles; remounting of jewellery; construction; repair;
installation services.
Class 42: Jewellery   design   services;   scientific   and   technological   services   and
research   and   design   relating   thereto;   industrial   analysis   and   research
services; design and development of computer hardware and software.
An   interpretation   of  the   wording  of   the  list   of  goods   and   services  is  required  to
determine the scope of protection of these goods and services.
The   term   ‘in   particular’,   used   in   the  opponent’s  list   of  goods,   indicates   that   the
specific  goods  are   only   examples   of   items   included   in   the   category   and   that
protection is not restricted to them. In other words, it introduces a non-exhaustive list
of examples (09/04/2003, T-224/01, Nu-Tride, EU:T:2003:107).
Decision on Opposition No B 2 788 068 page: 3 of 7
However, the term ‘namely’, used in the holder’s list of goods to show the relationship
of individual goods to a broader category,  is exclusive and restricts  the   scope   of
protection only to the goods specifically listed.
As a preliminary remark, it is to be noted  that according to Article 33(7) EUTMR,
goods or services are not regarded as being similar to or dissimilar from each other
on  the  ground  that they  appear  in  the   same  or  different  classes  under  the Nice
Classification.
The relevant factors relating to the comparison of the goods or services include, inter
alia, the nature and purpose of the goods or services, the distribution channels, the
sales outlets, the producers, the method of use and whether they are in competition
with each other or complementary to each other.
Contested goods in Class 14
The contested precious stones; precious metals; goods in precious metals or coated
therewith namely, jewellery; except for clocks and watches are identically contained
in both lists of goods (including synonyms).
The   contested  jewellery   articles,   namely:   rings,   bracelets,   chains,   brooches,
keyrings, necklaces, tie-pins, cuff-links, medals, coins, earrings, ornaments, pins are
included in the broad category  of  the opponent’s  jewellery  in Class 14. Therefore,
they are identical.
The contested jewellery boxes are similar to the opponent’s jewellery insofar as the
contested goods are articles coated with precious metals, which may be found in
jewellery and antiques shops. These goods may coincide in their relevant publics –
namely the public interested in any type of jewellery accessories and ornaments –
and in their producers, namely those specialised in producing articles of precious
metals. Furthermore, they are complementary.
Contested services in Class 37
The  contested  repair  of  jewellery  articles  can   be   seen  as  complementary  to   the
jewellery in Class 14 covered by the earlier trade mark. The opponent's goods and
these contested services can be found to be similar to a low degree, because they
are targeted at the same public and can be offered by the same undertakings. The
same principles apply to find that the contested jewellery remounting is similar to a
low degree to the opponent’s jewellery in Class 14.
The   remaining   contested   services   in   this   Class,   namely  construction;   repair;
installation   services  include   mainly   services   rendered   by   contractors   or
subcontractors   in   the   construction   of   buildings,   as   well   as   services  rendered   by
persons   or   organisations   engaged   in   the   restoration   of   objects   to   their   original
condition, as well as installation services, rental of cleaning machines and mining
services.
The   earlier   goods   in   Classes   9,   14   and   18   are   not   related   to   these   contested
services. First, their nature is different in that the nature of products fundamentally
implies their manufacture whilst services relate to the addition of added value arising
from a personal or professional activity. Apart from also being different in nature,
given that services are intangible, whereas goods are tangible, they serve different
needs.   Furthermore,  they  have  different  intended  purposes  and  methods   of   use.
Their producers, distribution channels and relevant public are usually also different.
Decision on Opposition No B 2 788 068 page: 4 of 7
Therefore,   the   Opposition   Division   considers   the   contested  construction;   repair;
installation services to be dissimilar to all the opponent’s goods in Classes 9, 14 and
18.
Contested services in Class 42
The contested jewellery design services may target the same relevant public as the
opponent’s  jewellery  in   Class   14,   as   these   goods   and   services   are   offered   and
provided by the same companies. Consequently, the contested services are deemed
similar to a low degree.
The remaining contested services in this class, namely  scientific and technological
services and research and design relating thereto; industrial analysis and research
services; design and development of computer hardware and software include mainly
services provided by persons, individually or collectively, in relation to the theoretical
and practical aspects of complex fields of activities; such services are provided by
members   of   professions   such   as   chemists,   physicists,   engineers,   computer
programmers   etc.   These   are   in   particular   services   of   engineers   who   undertake
evaluations, estimates, research and reports in the scientific, technological, industrial
and computer fields.
The earlier goods in Classes 9, 14 and 18 are not related to the contested services.
First, their nature is different in that the nature of products fundamentally implies their
manufacture   whilst  services  relate   to   the   addition  of  added  value  arising  from  a
personal or professional activity. Apart from also being different in nature, given that
services   are   intangible,   whereas   goods   are   tangible,   they  serve   different   needs.
Furthermore,   they   have   different   intended   purposes   and   methods   of   use.   Their
producers, distribution channels and relevant public are usually also different.
Therefore,   the   Opposition   Division   considers   the   contested  scientific   and
technological services and research and design relating thereto; industrial analysis
and research services; design and development of computer hardware and software
to be dissimilar to all the opponent’s goods in Classes 9, 14 and 18.
b) Relevant public — degree of attention
The   average   consumer   of   the  category  of   products   concerned   is   deemed  to   be
reasonably well informed and reasonably observant and circumspect. It should also
be borne in mind that the average consumer’s degree of attention is likely to vary
according to the category of goods or services in question  and depending on the
price, degree of sophistication, and intended purpose of the purchased goods and
services.
In  the present  case,  the   goods   and   services   found   to be  identical  and   similar to
different degrees are directed at the public at large, including professionals. It should
be borne in mind that consumers generally put a certain amount of thought into the
selection of these goods and the rendering of these services, as in many cases these
goods and services involve luxury items, these can have a relatively high price or will
be intended   as  gifts  that  are   bought  with more   care. Therefore,  a  relatively  high
degree of attention on the part of the consumer may be assumed.
Decision on Opposition No B 2 788 068 page: 5 of 7
c) The signs
LOTOS LOTO
Earlier trade mark Contested sign
The relevant territory is the European Union.
The global appreciation of the visual, aural or conceptual similarity of the marks in
question must be based on the overall impression given by the marks, bearing in
mind, in particular, their distinctive and dominant components (11/11/1997, C-251/95,
Sabèl, EU:C:1997:528, § 23).
The  earlier  mark  is a  word  mark  made  up of   the  term ‘LOTOS’  which might  be
perceived by part of the relevant public, inter alia, the English part of the public, as a
reference to the flower ‘lotus’ (see Collins English Dictionary online). For another part
of the public, this term has no meaning. Anyway,  this element has no meaning in
relation to the goods and services at hand and so it is distinctive.
The contested sign is a word mark made up of the term ‘LOTO’ which which might be
perceived by part of the relevant public, inter alia, the Spanish part of the public, as a
reference to the same flower lotus, colloquially called ‘flor de loto’. For another part of
the   public,   this   term   has   no  meaning.  Anyway,  this   element   has   no   meaning   in
relation to the goods and services at hand and so it is distinctive.
Visually   and   aurally,   the   signs   coincide   in   the   letters/sound   ‘LOTO’   which
constitutes   the   whole   contested   sign.   The   signs   differ   in   the   appearance   and
pronunciation of the additional last letter /S/ of the earlier mark. At this point it should
be pointed out that consumers generally tend to focus on the first element of a sign
when being confronted with a trade mark. This is justified by the fact that the public
reads from left to right, which makes the part placed at the left of the sign (the initial
part) the one that first catches the attention of the reader.
Therefore, the signs are visually and aurally similar to a high degree.
Conceptually,  although   at   least   part   of   the   public   in   the   relevant   territory   will
perceive the meaning of one of the marks, as explained above, the other sign has no
meaning  in  that  territory.  Since one   of  the  signs  will  not  be  associated   with any
meaning, the signs are not conceptually similar for part of the relevant public. For the
remaining part of the relevant public that will perceive the marks as meaningless, the
conceptual   comparison   is   not   possible.   Thus   the   conceptual   aspect   does   not
influence the assessment of the similarity of the signs.
As the signs have been found similar in at least one aspect of the comparison, the
examination of likelihood of confusion will proceed.
d) Distinctiveness of the earlier mark
The distinctiveness of the earlier mark is one of the factors to be taken into account
in the global assessment of likelihood of confusion.
Decision on Opposition No B 2 788 068 page: 6 of 7
For   the   sake   of   completeness,   the   Opposition   Division   notes   that   the   opponent
claims that he uses the mark, by stating in its writ dated 6/104/2017  ‘(…) it is also
intensely   used   in   our   client’s   commercial   intercourse.’,   furthermore,   it   refers   to
several pieces of evidence to prove the use of the mark. However, at any stage, the
opponent claims enhanced distinctiveness of the mark.
Consequently, the assessment of the distinctiveness of the earlier mark will rest on its
distinctiveness per se. In the present case, the earlier trade mark as a whole has no
meaning for any of the goods  in question from the perspective of the public in the
relevant territory. Therefore, the distinctiveness of the earlier mark must be seen as
normal.
e) Global assessment, other arguments and conclusion
The appreciation  of   likelihood of confusion   on  the  part  of  the  public depends  on
numerous elements and, in particular, on the recognition of the earlier mark on the
market, the association which can be made with the registered mark, the degree of
similarity between the marks and between the goods or services identified. It must be
appreciated globally, taking into account all factors relevant to the circumstances of
the   case   (22/06/1999,   C-342/97,   Lloyd   Schuhfabrik,   EU:C:1999:323,   § 18;
11/11/1997, C-251/95, Sabèl, EU:C:1997:528, § 22).
Such a global assessment of a likelihood of confusion implies some interdependence
between the relevant factors, and in particular, similarity between the trade marks
and   between   the   goods   or   services.   Accordingly,   a   greater   degree   of   similarity
between the goods may be offset by a lower degree of similarity between the marks,
and   vice   versa   (see,   Lloyd  Schuhfabrik,   § 20;  Sabèl,   § 24;  29/09/1998,  C-39/97,
Canon, EU:C:1998:442, § 17).
The   goods   and   services   have   been   found   partly   identical   and   partly   similar   to
different degrees. The earlier mark has a normal degree of distinctiveness. The signs
are visually and aurally similar to a high degree, whereas conceptually the signs are
not   similar   for   part   of   the   relevant   public   while   for   another   part   the   conceptual
comparison does not influence the assessment of  the similarity of the signs.  The
relevant public is the public at large, including professionals, whose level of attention
is relatively high.
Account is taken of the fact that average consumers rarely have the chance to make
a   direct   comparison   between   different   marks,   but   must   trust   in   their   imperfect
recollection of them (Lloyd Schuhfabrik, § 26). Having said that, it is stressed that
even consumers who pay a high degree of attention need to rely on their imperfect
recollection of trade marks (21/11/2013, T-443/12, ancotel, EU:T:2013:605, §  54). 
In   view   of  all   the   relevant   factors   in   the   present  case   and   also   the   principle  of
interdependence between them, i.e. the principle that a lesser degree of similarity
between  the  goods   and services  may  be offset  by  a  greater degree   of similarity
between the marks, the relevant public could be mistaken as to the origin of those
services that are similar even only to a low degree. The higher similarity between the
signs will outweigh the low similarity of these contested services.
Considering all the above, the Opposition Division finds that there is a likelihood of
confusion  on the part of the relevant public and, therefore, the opposition is partly
well-founded on the basis of the opponent’s European Union trade mark registration
No 610 642. 
Decision on Opposition No B 2 788 068 page: 7 of 7
It  follows from the above that the contested  trade   mark must be rejected for  the
goods and services found to be identical and similar to a low degree to the earlier
mark’s goods.
The rest of the contested services are dissimilar. As similarity of goods and services
is a necessary  condition   for   the  application  of  Article 8(1) EUTMR,  the opposition
based on this article and directed at these goods cannot be successful.
COSTS
According to Article 109(1) EUTMR, the losing party in opposition proceedings must
bear   the   fees   and   costs   incurred   by   the   other   party.  According   to  Article 109(3)
EUTMR,   where   each   party   succeeds   on   some   heads   and   fails   on   others,   or   if
reasons   of   equity   so   dictate,   the   Opposition   Division   will   decide   a   different
apportionment of costs.
Since   the   opposition   is   successful   for   only   some   of   the   contested   goods   and
services,   both   parties   have   succeeded   on   some   heads   and   failed   on   others.
Consequently, each party has to bear its own costs.
The Opposition Division
Chantal VAN RIEL Klaudia MISZTAL Saida CRABBE
According to Article 67 EUTMR, any party adversely affected by this decision has a
right to appeal against this decision. According to Article 68 EUTMR, notice of appeal
must be filed in writing at the Office within two months of the date of notification of
this decision. It must be filed in the language of the proceedings in which the decision
subject to appeal was taken. Furthermore, a written statement of the grounds for
appeal must be filed within four months of the same date. The notice of appeal will be
deemed to have been filed only when the appeal fee of EUR 720 has been paid.